CUBE Visual Identity
AI & GAMING | VISUAL IDENTITY SYSTEMS
The CUBE project is an exploration of three-dimensional typography. The challenge was to create an identity that felt inherently digital and modular, reflecting the core of AI and gaming industries.
The solution was found in the perfect symmetry of the cube: a form that represents both a building block of virtual worlds and a container for complex data.
The logo is built as a literal cube, where each visible surface carries a single Arabic letter. This allows the form itself to complete the word كـيـوب (CUBE). By integrating the typography into the geometry of the object, the mark becomes more than a symbol: it becomes a structural unit. This approach ensures that the brand is recognizable from any perspective, emphasizing the multi-dimensional nature of the tech it represents.
