Dar Al Riyadh
GOVERNMENT & CORPORATE | DESIGN DIRECTION
Ongoing creative support for a multidisciplinary Saudi engineering consultancy. The focus is on establishing a consistent visual structure and improving the design system across social media and institutional presentations to ensure a unified corporate presence.
F1 Energy Drink
FMCG | BRAND REFRESH & GO-TO-MARKET
A comprehensive rebranding and campaign design for an energy drink, focused on increasing visual impact and market visibility. The refresh modernized the brand aesthetic to better compete within the fast-moving consumer goods sector.
Abu Al Zuluf
HOSPITALITY | CONCEPTUAL BRANDING
A complete concept transformation of a local Damascus pub into an immersive destination. By weaving regional mythology into the spatial design and visual identity, the project creates a unique storytelling-driven experience that bridges hospitality and heritage.
Fifth Guard
SOCIAL IMPACT | IDENTITY DESIGN
A humanitarian identity designed to honor the transition of soldiers from military service back into civilian life. The branding features a deconstructed star motif: a mark that carries loss, resilience, and dignity in a single shape to avoid the aesthetics of mere decoration.
FA Platform
HR TECH | BRAND ARCHITECTURE
Strategic brand architecture for an executive-level talent platform. The project began with defining the business structure and market positioning before identity development. The resulting mark draws from the shifting logic of the Saudi landscape: reflecting movement and adaptation.
CUBE
AI & GAMING | VISUAL IDENTITY SYSTEMS
An identity exploration that integrates Arabic typography into the physical geometry of a 3D cube. Designed for the AI and gaming sectors, the system treats the brand mark as a structural building block that is as functional in physical packaging as it is in digital environments.
Whether you are a startup looking for a foundation or an agency needing expert creative support, I am available for strategic partnerships and project-based work.